LTK x Adidas

Written By Margaret Alba

Deliverables

  • Instagram socials

  • Email Blasts

  • Blog images

  • Decks

  • Banners

Programs used

  • Adobe After Effects

  • Figma

  • Hubspot

  • Google slides

In 2023, LTK and Adidas hosted an in-app exclusive shopping event. It was the first time LTK partnered exclusively with for a dedicated, solo brand event. Adidas spearheaded the creation of banners, emails, social media images, and Google Slide decks, to effectively communicate LTK and Adidas’ collaboration. My contributions played a crucial role in amplifying the partnership's reach and driving meaningful engagement.

Thousands of fashion and fitness influencers actively saturated the platform during the April 2023 weekend, creating a flood of high-converting, video-first content (such as styling reels and try-on hauls) to promote the exclusive 30% sitewide discount. The campaign was highly successful and served as a model for subsequent single-brand partnerships

 

Emails

Instagram Socials

Margaret Alba https://www.margaretalba.com
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