LTK x Madewell

Written By Margaret Alba

Deliverables

  • Email blasts

  • Social Images

  • Decks

  • Banners

  • Blog posts

Programs used

  • Figma

  • HubSpot

  • Google Slides

In 2024, LTK and Madewell collaborated on an in-app exclusive shopping event. In this multifaceted endeavor, I played a central role in defining the overall direction and design of all deliverables, including emails, decks, banners, social media posts, and stories. Using Figma as a primary tool, I crafted a cohesive visual narrative that seamlessly integrated the design aesthetics of LTK and Madewell.

The results were successful, with an increasing total GMV by 220%, total orders by 223%, and total clicks by 105%. The proven ROI from 2024 paved the way for subsequent high-performing iterations, including highly successful follow-up events in October 2024 and May 2025/2026.

 

Instagram posts

banners

Instagram stories

Margaret Alba https://www.margaretalba.com
Previous

More To Say Branding
Next

Project Object