Stitch Fix & AI

Written By Margaret Alba

Deliverables

  • Concepts and explorations

  • Images for CRM, Socials, and Growth

Programs used

  • Figma

  • Adobe After Effects

  • Higgsfield

  • Pencil

In 2024, Stitch Fix explored more AI-generated images throughout their assets . We wanted to use AI as a creative tool, not a creative crutch. How could we integrate AI seamlessly into our branded assets without compromising the brand equity?

The answer is leaning into our ownable assets: our logo, our box, our gift card. Playing with these objects and putting them both in fantastical and realistic settings.

My AI generations have been used for ads, social posts, promotions, and more.

 
Margaret Alba https://www.margaretalba.com
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